KEEPING UP APPEARANCES...

Current mood: NOW HERE’S SOMETHING I GOTTA SAY TO YOU...
Category: NOW HERE’S SOMETHING I GOTTA SAY TO YOU... Music

So....

I'm a little involved with MUSIC BUSINESS promotion these days, and this work together with my desire to broaden out this blog to an even wider readership, has set me looking at what's new and moving...

AND FRANKLY IT'S FUCKING EXHAUSTING!!!

Yes boss, if you avert your virtual gaze for longer than a blink, you're way out of touch with the moment, and there are so many moments, sites, feeds and locations you need an inbuilt intermap that automatically updates...

The fragments are everywhere.

How many social networks are enough??

How many scenes and new WOW BIG MOVER sites till all this settles???


Working in promotion - all i see is people running...

And I wonder how important it is to always be chasing the moment??

And how long this fervent pace of endless change can be maintained??


The short term music business is basically all about marketing and start-ups gaining venture funds, bank loans, NOW!!!! And lot and lots of bits of digital data bashing around because they have no idea what else to do...


At least half of my reason to work with music was to take my own damn time about things, to review and disc over things in my own time, not the schedule as dictated by anyone working in PR. I have no desire to be hustled by technology or anything else...

Yes boss, I believe that despite this endless hype, there are certain things that stay the same.

Quality is one of those things, and now that I've dipped in and around the rush factory, I'm not sure it matters how many places you're buzzed up and hit at online....


Furthermore, I remain convinced The Arctic Monkeys will fade. I maintain they only ever made it on the back of ridiculous hype that has no relation to their importance..

Shit, The Aphex Twin has never gone near any of this and he's still hugely well known and more widely respected than ever before - if all this web hype is NECESARY who can that be so....????

And would The Velevet Underground, Suicide, The Stooges have had a good myspace/facef&*(/hypemachine prescence??

I fucking doubt it...

Currently listening : Don’t Believe The Hype By Public Enemy

02:04 - 16 Comments - 4 Kudos - Add Comment - Edit - Remove

	(not a groupie)	well you know alex (arctic monks) already has a side project ... i read about it in paste or spin but too lazy right now to get up and tell you more ... i hope he prays to pete doherty every night. Posted by (not a groupie) on Tuesday, January 29, 2008 at 03:42 [Remove] [Reply to this]

	Wullie Blake	I'm just back from a funeral which had a guitar shaped wreath amongst the normal circular type, now there's somebody who's definitely not going to be chasing the musical ghost of Christmas present, it's ye olde transcendent choirs from now on in i think for Jamesy boy. Posted by Wullie Blake on Tuesday, January 29, 2008 at 11:21 [Remove] [Reply to this]

	: THE FUTUREPROOF MUSIC BLOG BY PIOUS GIOVANNI :	You're even wierder than I am... Posted by : THE FUTUREPROOF MUSIC BLOG BY PIOUS GIOVANNI : on Tuesday, January 29, 2008 at 15:17 [Remove] [Reply to this]

	Clinker	The way to success these days is to get Lily Allen to put you in her top friends. Maybe I shoulda followed up her Clinker interest way back before she was big. Arctic Monkeys made it without the hype. The press were miles behind. A lot of their success is due to the fact that Alex Turner is a great lyricist. You can't stand today next to succes of 10 years ago or more. Things were so different. Posted by Clinker on Tuesday, January 29, 2008 at 15:00 [Remove] [Reply to this]

	: THE FUTUREPROOF MUSIC BLOG BY PIOUS GIOVANNI :	Can't agree on the Monkeys... Though they started with a fanbase, my instincts tell me that the myspace.hype wasn't quite as organic as it was potrayed... But yes, things today were certainly different and after writing that I began to think that The Stooges would have been big on myspazz and The Velvets for sure - Warhol would have loved it and he was the PR man..... The main difference between the alt.bands of yesteryear is that they generally had something to say, whereas the current ones only have merhcandise to sell... Posted by : THE FUTUREPROOF MUSIC BLOG BY PIOUS GIOVANNI : on Tuesday, January 29, 2008 at 15:16 [Remove] [Reply to this]

	Clinker	The thing is though, Arctic Monkeys pre-dates myspace. They weren't a myspace phenomenen. It started by their friends uploading demoes on the internet and giving it away for FREE. It was the start of the FREE generation. Everyone saw what it did for AM and eventually more and more people did it. AM claim to have had nothing to do with it. Its a context thing. When I first heard those demoes it was obvious they were going to be huge, love em or hate em. Their drummer is fucking incredible by the way. Posted by Clinker on Tuesday, January 29, 2008 at 19:09 [Remove] [Reply to this]

	: THE FUTUREPROOF MUSIC BLOG BY PIOUS GIOVANNI :	That the band, or it's fans are marketing geniuses doesn't make their music any good... And the 'but the drummer is ace!!' argument is the one I here more than any other.. The last kind I heard that kind of justification for greatness was for Heavy Metal bands and I can't even remember the names of the drummers, or the bands now... (neither was it considered to be a good or an at all relevant argument) The guitarists are average, the bass player is average, the lyricist is average and the drummers brill?!? That ain't no recipie for longevity or genius... Posted by : THE FUTUREPROOF MUSIC BLOG BY PIOUS GIOVANNI : on Tuesday, January 29, 2008 at 19:20 [Remove] [Reply to this]

	: THE FUTUREPROOF MUSIC BLOG BY PIOUS GIOVANNI :	(PS) I hear nothing whatsoever remarkable in Alex Turners lyrics Posted by : THE FUTUREPROOF MUSIC BLOG BY PIOUS GIOVANNI : on Tuesday, January 29, 2008 at 15:17 [Remove] [Reply to this]

	(not a groupie)	oh c'mon: There's a super cool band yeah With their trilbys and their glasses of white wine And all the weekend rockstars are in the toilets Practicing their lines ... And there's a few bored faces in the back All wishing they weren't there ... And as the microphone squeaks A young girl's telephone beeps Yeah she's dashing for the exit And she's running to the streets outside "Oh you've saved me," she screams down the line "The band were fucking wankered And I'm not having a nice time." ... ive been known to sit outside venues during a dull show and talk on my phone to whomever would answer. Posted by (not a groupie) on Tuesday, January 29, 2008 at 17:13 [Remove] [Reply to this]

	: THE FUTUREPROOF MUSIC BLOG BY PIOUS GIOVANNI :	Sounds no better than Supergrass or any number of other similar rock 'n roll bands - none of whom anyone much considers to be lyrical geniai... What's more, Supergrass had good tunes as well.. Caught by the fuzz Well I was, still on a buzz In the back of the van With my head in my hands Just like a bad dream I was only 15 If only my brother could be here now He'd get me out hed sort me out alright I knew I should have stayed at home tonight!! Locked in the cell, feeling unwell I talked to a man, He said its better to tell 'Who sold you the blow?' 'Well it was no one I know!!' 'If only you'd tell us we'd let you go Well make it up for you my son, So tell us what you know, Well make you wish yo'ud stayed at home tonight' Here comes my mum, well she, She knows what Ive done 'Just tell them the truth, You know where he's from, You've blackened our name, Well you, you should be ashamed!!! If only your father could see you now, He'd breakdown and hed throw you out for sure, I never should have let you out tonight' Posted by : THE FUTUREPROOF MUSIC BLOG BY PIOUS GIOVANNI : on Tuesday, January 29, 2008 at 18:45 [Remove] [Reply to this]

	(not a groupie)	did you see that supergrass was on my profile player? or are our brains just that in tune? hee hee ha ha to the funny farm where life is beautiful all the time... Posted by (not a groupie) on Wednesday, January 30, 2008 at 03:21 [Remove] [Reply to this]

	: THE FUTUREPROOF MUSIC BLOG BY PIOUS GIOVANNI :	That lyirc you typed immediately made me think of Supergrass... I played the LP and realised The Monkeys and the Grass were essentially the same band - but The Grass are surely more fun... Posted by : THE FUTUREPROOF MUSIC BLOG BY PIOUS GIOVANNI : on Wednesday, January 30, 2008 at 03:26 [Remove] [Reply to this]

	(not a groupie)	grass is always more fun than monkeys ;) Posted by (not a groupie) on Wednesday, January 30, 2008 at 03:42 [Remove] [Reply to this]

	Clinker	Yep Supergrass were great too. I still think Turner is miles better though. Theres more unforgettable one liners hitting you every time. I couldn't say its quite the same with Supergrass. "Caught By the Fuzz " is a corker though. Sitting up straight on the back of a bus, Mimiking time as evening turns to dusk ...is another from sitting up straight. Posted by Clinker on Tuesday, January 29, 2008 at 19:15 [Remove] [Reply to this]

	simon	Well the Stooges are on myspace and have a good official page, so that says that they would have used this tool. As for the Velvets I think Myspace is the ultimate product for creating Warhols dream world where everybody can be famous for 15 minutes, anyone can have a page that for one reason or other suddenly gets 10000000 hits in a week. Of course both those bands also had something to say and the music and acts that lasts longest tends to have something to say!! Posted by simon on Tuesday, January 29, 2008 at 19:18 [Remove] [Reply to this]

	: THE FUTUREPROOF MUSIC BLOG BY PIOUS GIOVANNI :	But The Stooges are now a very different affair to what they were then... You've nailed it though - I don't see what any of todays pop, rock and indie alt bands have to say... It's all so surface... Posted by : THE FUTUREPROOF MUSIC BLOG BY PIOUS GIOVANNI : on Wednesday, January 30, 2008 at 03:29 [Remove] [Reply to this]