Current mood: PLAYING THE GAME....
Category: PLAYING THE GAME.... Music
DJ Clavin Harris claims that amidst the mountains of orphanned luggage that is Heathrows Terminal 5, lies a suitcase of his containing a copy of his new LP...
The ONLY copy none the less?!?
Yes boss, when Mr Harris’s PR folk see a big pile of baggage rotting in a corridor, they don’t so much see a BIG TRAVEL PROBLEM that might be capable of making our friends in Germany laugh (HOW DID WE LOOSE A WAR TO THESE INCOMPETANTS!?!) No, Calvins PR folk see a free page of publicity for the new LP on The BBC Website and god knows where else!!
Good thinking Calvins PR crew.
Let’s hope when the new LP is miraculously reovered (another page or two on a whole bunch of websites and newspapers) that it’s a damn site better than the last one...
This WHOOPSIE reminds me of a double PR stunt Mrs Giovanni’s boss once pulled that completely backfired...
A while ago, Lindsay Lohan claimed to have lost Hermes Berkin bag on her way through Heathrow Airport. One minute it was in her trolley the next it had completely disappearred?!?
Well, being little short of a national disaster, this MAJOR event created a storm of publicity and given that he had and loves a bit of self promotion, Mrs G’s Mr Paparazzi boss swung into action..
Basically, the colourful bastard went out in his chauffeur driven range Range Rover, bought an identical bag, filled it with goodies, phoned Miss Lohans PR and said he’d miraculously ’found’ the bag and would like a photo opportunity of him handing it to her..
This would not only raise attention to his picture agency, but also (and most importantly) to himself...
Well, Lohans PR duly agreed (even though her bag had mysteriously reppeared) and he turned up to her hotel with the £4000 bag packed with goodies and arranged for one of his photographers to picture the memorable handover...
It was a prime example of a self publicist thinking on the hop and the papers bought the pictures wholesale....
But it backfired on Mr Paparazzi, when all the newspapers decided they’d crop the picture so that only his hand, the bag and Lindsay Lohan (looking alluring into the camera) were visible
There was no mention of either him or his agency, and Lindsay got herself a brand new bag...
That’s showbusiness...
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